About the campaign:

The Knives Impact Everyone campaign highlights the devastating consequences carrying a knife can have, as well as pointing people to support and advice.

The emotionally charged graphics which feature unanswered text messages can be seen on social media as well as on the backs of buses, in metro stations, on billboards, and kiosks.

It features the words: ‘Knife crime cuts deep. Whether you’re carrying or you’re a victim, the consequences impact everyone; family, friends, emergency services and communities’.


Although knife crime is a national problem, the North East is no exception and in recent years there have been too many lives taken too soon.

Our Violence Reduction Unit was set up in 2019 in a bid to tackle serious violence. We work with a range of services and youth organisations to engage as many young people as possible, and to understand the causes of knife crime and how to prevent it.

Through our Education Team, 1270 knife crime awareness sessions have been delivered to 34,676 young people since 2020. A further 119 knife crime training sessions to 3016 practitioners since have also taken place.

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