The Knives Impact Everyone campaign highlights the devastating consequences of carrying a knife, while also signposting people to advice and support.
At the heart of the campaign are a series of powerful and emotionally charged graphics featuring unanswered text messages.
Designed to show the lasting impact of knife crime, the visuals encourage people to think about the wider consequences that can result from carrying a weapon.
The campaign has been widely seen across social media, on the backs of buses, in Metro stations, on billboards and digital kiosks throughout the region, helping to reach thousands of people with its important message – “Knife crime cuts deep. Whether you’re carrying or you’re a victim, the consequences impact everyone; family, friends, emergency services and communities.”
By highlighting the ripple effect of knife crime, the campaign reminds people that its impact extends far beyond those directly involved, affecting loved ones, frontline workers and entire communities.
Through raising awareness and encouraging conversations, the campaign aims to challenge attitudes towards knife carrying and help prevent serious violence.
- Knives Impact Everyone release
- A series of hard-hitting videos
- Campaign webpage
- Feedback welcome by emailing vru@northumbria-pcc.gov.uk
