Just four months after its launch, the Violence Prevention Ambassadors Programme has reached a major milestone, training over 100 ambassadors and engaging more than 500 individuals, in the fight against serious violence.

Led by the Northumbria Violence Reduction Unit, the initiative is growing rapidly, building a strong network of frontline staff, youth workers, and community leaders equipped with the knowledge and tools to intervene early and prevent violence before it escalates.

With tackling serious violence remaining a top priority across the Northumbria force area, this surge in trained ambassadors reflects a growing commitment to breaking cycles of violence and creating safer communities.

By identifying risk factors early, Violence Prevention Ambassadors can support young people before they are drawn into violence.

The programme’s online training, made up of four interactive modules, offers individuals with crucial insights into:

  • Knife Crime Awareness – The causes, consequences, and prevention strategies for Knife Crime, and signposting additional support.
  • Joint Enterprise – The legal implications and common misconceptions of group-related criminal activity.
  • Gangs and Youth Violence – what gangs are, what they do, the role of women and girls, and the work done to prevent recruitment.
  • Hidden Harms – Recognising the impact of parental substance misuse, mental health issues, and domestic abuse, and understanding how to support those affected.

Upon completing the training, participants become Violence Prevention Ambassadors, joining the fast-growing network dedicated to tackling the root causes of serious violence.

To mark this significant milestone, the Northumbria Violence Reduction Unit brought together the first cohort of trained ambassadors, recognising their commitment to preventing violence, and encouraging more professionals to take part.

Northumbria Police and Crime Commissioner, Susan Dungworth said: “Tackling serious violence isn’t just about policing, it’s about prevention, education, and empowering those working with young people to intervene at the earliest point. In just four months, we’ve built a network of over 100 Violence Prevention Ambassadors, all committed to keeping young people safe and diverting them away from harm.”

“Becoming an ambassador isn’t just about knowing the facts, it’s about taking action. For every young person reached, every conversation had, and every barrier broken down, this contributes to a future where violence does not define our communities.”

She added: “Please keep spreading the word about this programme. Tell your colleagues, share it with your networks, because imagine the impact we could have if even more people got involved. Together, we can build safer, stronger communities for everyone.”

Steven Hume, Director of the Northumbria Violence Reduction Unit said: “The Violence Prevention Ambassadors Programme is part of the wider work of the Northumbria Violence Reduction Unit, and our partners, in tackling the root causes of serious violence and diverting people from violent crime. Every ambassador represents a trusted adult who can help support a young person in making safer, more informed choices. The fact we’ve already surpassed 100 trained individuals in just a few months shows the demand for this kind of support. We’re determined to keep growing the network, and I encourage you to sign up.”