HEART-BREAKING conversations and undelivered messages feature in a series of short videos as part of a new campaign determined to prevent knife crime in the North East.

Last week, Northumbria Police and Crime Commissioner Kim McGuinness and the Northumbria Violence Reduction Unit launched their hard-hitting campaign, Knives Impact Everyone. The campaign wants to make young people think before picking up a knife and understand the consequences of their actions.

The videos have been made available on online through a wide range of channels popular with young people, including Snapchat and YouTube. They highlight the devastating impact that knife crime has on so many people, such as family, friends, emergency services and communities.

Featuring difficult conversations between young people when an incident has taken place, an emergency worker reaching out to their partner for support after trying to save a life, a friend comforting a grieving parent and finally, the most heart breaking of them all, a loved one sending a message that will never be delivered, “I miss you so much”.

These powerful videos are the latest release in the Knives Impact Everyone campaign, which already has emotionally charged graphics covering the region’s buses, metro stations, billboards and kiosks, as well as online.

Speaking about the Knives Impact Everyone campaign, Northumbria Police and Crime Commissioner, Kim McGuinness said: “Most of us think of knife crime as only having an impact on those we consider to be involved, the victim and the perpetrator – but what our campaign sets out is that there are so many more people impacted by this horrific crime. Family, friends, emergency services and local communities – we all feel it.”

“The videos released today show the true devastation and heartache that knife crime brings, from an emergency worker who tried to save a life, to a family member whose message will never be delivered to their loved one.”

“Our Knives Impact Everyone campaign helps us to continue getting important information to young people on the dangers, consequences and impact of carrying and using knives. However, there is so much more that we are doing to tackle knife crime, which the campaign now sits alongside.”

“We need to continue with the youth work, the interventions, the family support and the education sessions, delivered by the Violence Reduction Unit and its partners – all of this together is how we prevent knife crime and any more lives being lost.”

You can find out more about the work of the Northumbria Violence Reduction Unit and the campaign to reduce knife crime here: www.KnivesImpactEveryone.co.uk

Knives Impact Everyone Videos

ENDS 

A hard-hitting campaign determined to stop knife crime in the North East has been launched today by Police Commissioner Kim McGuinness and Northumbria’s Violence Reduction Unit (VRU).

The ‘Knives Impact Everyone’ campaign highlights the devastating consequences carrying a knife can have, as well as pointing people to support and advice.

The emotionally charged graphics which feature unanswered text messages will be plastered across social media as well as on the backs of buses, billboards, and kiosks.

It features the words: ‘Knife crime cuts deep. Whether you’re carrying or you’re a victim, the consequences impact everyone; family, friends, emergency services and communities’.

The campaign has been designed with input from school children across the region, all keen to play a part in ending violence that has ruined lives in the region.

Although knife crime is a national problem, the North East is no exception and in recent years there have been too many lives taken too soon due to the evils of knife crime in cases which sent shock waves through local communities.

In a bid to fight such devastation, in 2019 Kim McGuinness set up the region’s first Violence Reduction Unit. The unit works with a range of services and youth organisations to engage as many young people as possible, and to understand the causes of knife crime and how to prevent it.

Through its education team, 1270 knife crime awareness sessions have been delivered by the VRU to 34,676 young people since 2020. A further 119 knife crime training sessions to 3016 practitioners since have also taken place.

Northumbria Police and Crime Commissioner, Kim McGuinness, said: “We must reach kids with the right messages and the right opportunities – that’s how we prevent any more lives being lost in the North East.

“I don’t want to see another family go through the devastation of losing a loved one to knife crime. We’ve seen some incredibly brave families go through the unthinkable and we must put our all into stopping history repeating itself.

“Worried parents, teachers, police officers, not to mention so many young people themselves – everyone is desperate to put an end to senseless stabbings. Hundreds came to the memorial match for Tomasz – so many young voices were making it crystal clear – they don’t want there to be a senseless stabbing ever again and that’s why we made sure we engaged with kids when designing this. We need to understand the issue and we need them on board. We need real change and we have listened to these voices. I want to make it clear though 99% of kids don’t carry knives but there is 1% that do, and we must reach them, we must stop them.”

She continued: “This campaign must powerfully push out our message alongside all the youth work, the interventions, and the wider family support we are offering. I want young people to know of the consequences, know not to carry and a knife and know they need to report knife crime and how they can get support. For every person we dissuade from carrying a knife that could be potentially life-saving – so this campaign is incredibly important.”

Through the Violence Reduction Unit, Kim McGuinness has invested £100,000 in local communities to tackle violent crime this summer. This follows success last summer where violent crime dropped 12.2% and again by 10% in the winter.

Chief Superintendent Helena Barron, of Northumbria Police, said: “We very much support the campaign from the Violence Reduction Unit and welcome any initiative which helps highlight and reduce the devastation knife crime can cause.

“Knife crime is a complex issue and one each and every one us has a responsibility to help tackle.

“I hope this campaign will make people realise the potential consequences of carrying a knife or weapon – not only could you take away someone else’s future and cause untold pain to their loved ones, but also ruin your own life and those of your family and friends.

“We would urge anyone who does carry a knife to think again and stop.”

She added: “Tackling knife crime is a priority for us and we have officers, staff and volunteers working every single day to reduce the impact of this type of offending.

“From knife searches, targeting suspects, patrolling key locations and helping educate young people about the dangers of carrying weapons – we are committed to playing our part.

“We also work with our partners, through diversionary schemes and the Violence Reduction Unit to prevent people getting involved in this type of offending and steer them away from crime.

“We would also continue to ask for your support – for families to have conversations about the impact carrying a knife can have, and if you know someone takes a weapon out with them please report it to the police so we can take action.

“Our region is an incredible place to live and work, with a fantastic community spirit and by all pulling together we can make a difference.”

To report someone who carries a knife, or to share concerns, please use the Tell us Something page on the Northumbria Police website or via 101. Alternatively, you can contact independent charity Crimestoppers anonymously on 0800 555 111.

You can find out more about the work of the Northumbria Violence Reduction Unit and the campaign to reduce knife crime here: www.KnivesImpactEveryone.co.uk

As the North East’s powerful #ItAllAddsUp campaign is being shared by social media users up and down the country, important advice on how we can all be better allies if we witness sexual harassment in public places is being shared by Police Commissioner Kim McGuinness.

Earlier this year, the PCC commissioned experts to roll out ‘active bystander training’ across the region. This training is designed to give people the confidence to have conversations with friends and colleagues and equip them with the tools they need to respond safely, support a victim and call out potentially harmful behaviours.

Now, following on from the success of the #ItAllAddsUp active bystander campaign, the Commissioner wants to make sure people know what to do and say if they witness sexual harassment -whether it is on a night out, on the bus or at the local supermarket.

These scenarios were all brought to life in the short film campaign, launched with Rape Crisis Tyneside and Northumberland, and are based on the real-life experiences of local women. It has been backed by men and women up and down the country everywhere from Twitter to TikTok. It has also been shared by some of the country’s leading MPs and campaigners.

Together, this work is part of a women’s safety in public places project which has seen Kim McGuinness invest over £1million pounds in practical solutions and behaviour change projects to keep people safe in our region.

So far, 82 people who work with men and boys across the region have completed the ‘active bystander training’ and 32 have gone on to complete training which will enable them to train others. It is expected that 3000 men and boys and people in our communities will become fully trained active bystanders before the end of 2023.

Northumbria Police and Crime Commissioner, Kim McGuinness, said: “There can be no more turning a blind eye to sexual harassment. We know 71 per cent of women have experienced harassment in public places. My office’s survey also told me women wanted to see more being done to drive the change in attitudes and behaviours towards women and girls – this is exactly what all this work is doing.

“Not doing anything gives some men and boys the OK to go further and this can lead to horrific consequences for the victim. So, with this powerful campaign we are doing the very opposite of turning a blind eye; we’re shining the spotlight on it and calling it out. And with that it’s important people know what to do in the situations shown in the campaign. It’s not to say you should ever put yourself in a dangerous situation but there are times and ways in which we can all help stamp out the unwelcome comments and behaviours that often, as women, we just put up with as they have become part of everyday.

Kim continued: “Research tells us that by training people to be better bystanders we could end up with fewer sexual violence incidents. This work won’t put an end to VAWG overnight but it’s crucial for culture change and long-term prevention.

“It’s also about supporting victims right there in that moment, giving them validation and saying what they’ve experienced isn’t OK. Sexual harassment, sadly, is such a prevalent problem that we really need everybody on side with this, playing their role in prevention.

“Together we can take important steps to empower others in the fight against violence against women and girls in our region and beyond.”

The innovative training has been designed to empower bystanders – anyone who witnesses what’s happening or is confided in -who isn’t the victim or the harasser.

and is being delivered by active bystander training specialists, Kindling Transformative Interventions and Beyond Equality. The training seeks to equip people with the skills and confidence needed to speak up when they notice behaviours that aren’t right such as harassment, sexual harassment, or problematic and threatening behaviour.

Samantha Jones, Deputy Chief Executive Officer, Rape Crisis Tyneside and Northumberland, said:

“Sexual harassment is normalised every day, and women and girls have had enough of altering their behaviour to prevent public sexual harassment. The campaign has been incredibly successful so far, and we have seen many men engaging with the videos and sharing them online. We know this will not eliminate male sexual violence against women and girls, but it is a step in the right direction. We are pleased to see such a high uptake of bystander training in the region, and we hope that more funding will be available in the future so that more men and boys can become active bystanders.”

Dr Rachel Fenton, Founder and Director of Kindling Transformative Interventions and Associate Professor of Law at the University of Exeter said:

“It’s been fantastic to work with such a pro-active and committed PCC. Sexual harassment blights women’s lives. To really change our culture where this behaviour is normalised, it’s essential that we are all part of the solution. If everyone takes responsibility in their communities, workplaces and friendship groups to intervene as active bystanders, then we can all be part of stopping sexual harassment happening.”

For more information about the #ItAllAddsUp campaign and to watch the videos click here.

For more information about the Active Bystander Training click here.

HUNDREDS of extra patrols promised as part of a scheme of work to stamp out anti-social behaviour on the North East’s public transport are now underway.

Visible police patrols, more security staff and neighbourhood wardens will all play a part in co-ordinated efforts across the transport networks of Northumberland, Tyne and Wear. This latest announcement of tough action on the region’s transport is being delivered using funding secured by Police Commissioner Kim McGuinness.

Some of the region’s most used transport hubs including Gateshead Interchange, Haymarket and Eldon Square Interchange, South Shields Interchange and Witherwack Bus Station will all have heightened security and safety measures in place throughout the school summer holidays – news welcomed by many of the region’s Metro and bus users.

This policing hotspot action is being seen as is a continuation of determined efforts between transport partners to stop potential anti-social behaviour in its tracks and help people feel safe and secure when moving around the region. It will be data-led, intelligence driven policing to put a stop to any unwelcome rises in antisocial behaviour.

More than £1,624,160 has been invested in transport safety by Police Commissioner Kim McGuinness since 2021. Recently, Operation Princess was rolled out in the East Shields and Whitburn areas. This was in response to ASB and crime concerns raised by residents, commuters and shopkeepers. The operation saw acquisitive crime – where large groups were using the Metro to commit high value shoplifts fall by 81%. Public order offences also dropped 50% during the 6-week period. It is hoped the latest transport crackdown will replicate this success in other areas and lead to more arrests.

Northumbria Police and Crime Commissioner, Kim McGuinness, said: “Boosting policing efforts and improving people’s experience of public transport in the area is something we are working really hard on as a region.

“There has been a whole raft of work happening and we’ve seen the results to match, and this hotspot funding is about doing more of what is working, what the region needs.”

She added: “People want, and deserve, to be able to move around our region safely. We know people want transport that’s affordable and reliable and they certainly want to be safe too. If we get public transport right, we can really improve lives, really improve the North East.”

Chief Superintendent Barrie Joisce, of Northumbria Police, said: “Tackling anti-social behaviour is a priority for the Force and this funding will compliment and help us build on the proactive work already ongoing at our region’s public transport hubs.

“Minimising and preventing anti-social behaviour is only possible by working together, and as ever, I’d like to thank all our partners and the public for their unwavering support.”

Metro Operations Director, Kevin Storey, said: “Extra policing on Metro and the wider public transport network is a really welcome step as we look to deal with anti-social behaviour across our communities.

“We continue to work closely with the police to prevent disorder and build customer confidence in using Metro. This means targeting crime, anti-social behaviour and fare evasion where it occurs. Safety and security is our top priority.

“Nexus invests £1m a year on policing Metro and this is backed up by our own investment in dedicated security team and customer support teams, who patrol at stations and onboard trains. We’ve also invested in new CCTV and body cameras for staff, and our new trains will have 42 more advanced CCTV cameras on board.”

ENDS

EXPERIENCES of women from across the North East have been turned into a series of powerful short films as part of a digital campaign called #ItAllAddsUp which has been developed to tackle misogynistic behaviours and attitudes and prevent sexual harassment.

Ella, Caitlyn, Jude and Maryam aren’t their real names but their stories are the real, everyday experiences of women who live all over our region Each woman has been made to feel intimidated, annoyed, frustrated and even, at times, triggered by the comments, gestures and physical contact made by some men in public places.

The campaign is part of Police and Crime Commissioner Kim McGuinness’ Women’s Safety in Public Places project, which has invested over £1million pounds worth of practical solutions and behaviour change projects to make people feel safer in our region.

As part of the ongoing work, the PCC commissioned Rape Crisis Tyneside and Northumberland to conduct a series of focus groups to capture real-life views and anecdotes to inform the campaign.

The videos feature women of different cultures, ages and sizes to highlight how sexual harassment happens to all women, not just the stereotypical beauty being chatted up in a nightclub. They’re experiencing harassment in different settings too, such as on the bus in a rural community, with a child in a park or when popping to the shops in broad daylight.

One focus group member said, “my mam experienced it [harassment] coming out of the shop – a bunch of teenage lads saying look at the size of that woman’s knockers”. Another told how when she feels uncomfortable in a public place, she texts a friend saying “If I don’t text you in 30 mins, call the police”, demonstrating the real fear that is felt. It was also apparent that sometimes when people do step in, they don’t call the behaviour out but blame the victim saying things like “mate she is clearly on her period leave her be, she isn’t worth it.”

Snapshots like this were collated and Newcastle’s award-winning film production company Meerkat Films produced a series of films which were shot at locations throughout the Northumbria Police force area and feature local acting talents.

Northumbria Police and Crime Commissioner, Kim McGuinness, said: “By turning a blind eye to everyday harassment, it gives some men and boys the OK to go further and can lead to horrific consequences for the victim. So, with this powerful campaign we are doing the very opposite of turning a blind eye; we’re shining the spotlight on it. A simple remark can be intimidating, annoying, frustrating and even at times, triggering. It all adds up, and so we want men and boys to be asking themselves if they are part of the problem. If they are, they need to change.

“So often women change who they are to try and stop sexual harassment from occurring. For example, changing their clothing, where they go, and when they go out. Women are blaming themselves. ‘I shouldn’t have been out so late’ and ‘well I was wearing a lo-cut top’. No. This is all victim blaming and it is wrong. This isn’t a problem with women. The problem sits with men. People are often too scared to talk about it. Well, I am talking about it and I really hope people will join me and do the same so we can spark conversation and drive lasting change.

“My thanks go to all the women who shared their experiences. Without them we wouldn’t have been able to create such an authentic, genuine campaign.”

Deputy Chief Executive Samantha Jones, from Rape Crisis Tyneside and Northumberland, said: “The everyday nature of gendered sexual harassment makes women feel they have to simply accept it as’ part and parcel’ of being a woman. Some men don’t realise that women are impacted way more than they think. If we want to start tackling public sexual harassment, the first step is to understand what behaviours, actions and comments constitute harassment then we can start preventing it. It is about respecting women and their right to feel safe and free from the threat of sexual harrassment.”

Chief Superintendent Lyn Peart, head of Northumbria Police’s Safeguarding department said: “Sexual harassment in any form is completely unacceptable and will not be tolerated.
“We all have a responsibility to tackle harassment such as that shown in the videos, and I urge anyone out there who thinks behaviour like this is remotely acceptable to think again.
“We want everyone to feel safe in our communities and we always encourage anyone who has experienced sexual harassment to please report it to police.

“We are here and we’ll support you in every way we can.”

For more information about Kim McGuinness’ strategy to tackle Violence Against Women and Girls click here.

ENDS

To watch the videos and for more information click here.

ARRESTS for carrying offensive weapons, possession of drugs and shoplifting are just some of the success stories to come from a dedicated Northumbria Police operation launched last month in South Tyneside following a spate of crime.

Operation Princess was rolled out in response to ASB and crime concerns raised by residents, commuters and shopkeepers in the East Shields and Whitburn areas.

To help get feelings of public safety back on track and prevent further crime, Police Commissioner Kim McGuinness’s Safer Transport Northumbria project team teamed up with officers, Nexus and South Tyneside Council to deliver a range of crime fighting measures to tackle local concerns head on.

The operation saw acquisitive crime – where large groups were using the Metro to commit high value shoplifts – fall by 81%. Public order offences also dropped 50% during the 6 week period.

Through the operation, more than 1500 people passed through the knife arch, 38 stop checks were carried out and 14 stop and searches were made as part of the proactive efforts to catch offenders and bring them to justice.

Funding secured by the PCC’s office was used to boost resources and improve police visibility. It’s also been used to implement knife arches and bring in further support from the Multi Agency Transport Team. The team brings together police, transport providers and local authority community safety teams to engage with young people in areas where youth anti-social behaviour has been identified as a particular concern.

Northumbria Police and Crime Commissioner, Kim McGuinness, said: “This operation really has been a job well done. Not only do the numbers speak for themselves but residents and transport bosses have told me so. It’s been a well delivered mix of catching people, detecting crime, and improving people’s general feelings of safety on and around our public transport networks in the area.

“Reliable, affordable, and crucially, safe – that’s what people tell me they want from public transport and I’m making it my mission. I’m working with others to map out more plans and solutions to keep bettering our public transport and I will be fighting for more funding so we can deliver more work like Operation Princess. Safer transport really matters to the people of South Tyneside, and it matters to me.”

South Tyneside’s Cllr Jim Foreman, Lead Member for Housing and Community Safety, said: “Public transport is so important for people to access jobs, learning and social opportunities and everyone should feel safe and secure on our networks.

“This operation was a great example of collaborative working with our partners to deter anti-social behaviour and crime on the system and its knock-on effect on South Tyneside, by providing a visible, reassuring presence in and around the Metro.”

Chief Inspector Phil Baker, of Northumbria Police, said: “We are delighted with the early impact that Operation Princess has made across South Tyneside and it’s a great example of effective partnership that is making a real, tangible difference for our communities.

“Tackling anti-social behaviour is a priority for the Force and this positive activity is not a one-off. We have planned operations throughout the year to target hotspot areas and crime trends, and that work will be continuing over the coming weeks and months.

“As ever, I’d like to thank our residents, commuters and businesses for their support and I hope these results offer reassurance that we have listened to their concerns – and are taking robust action to address them.

“Anyone who is a victim of crime, or who has concerns about criminality in their area, is encouraged to contact police via the ‘Tell Us Something’ page of our website or by calling 101. In an emergency, or if a crime is taking place, always ring 999.”

More than £1m worth of projects to drive down crime on public transport across Northumberland, Tyne and Wear have been rolled out through the Safer Transport Northumbria Project since it was launched by Police Commissioner Kim McGuinness two years ago.

ENDS